Our obsession to reach the masses has pushed us to become dependable on the digital mediums while a terrain of experiences awaits to be explored. This even leaves a large population of cognitively limited audience struggling to find their way.
Be it banners, reels or series activating brands in the crowd, today's audience starve for sense of ownership, say and control which these mediums miss out on.
We seek a shift from narrative stories to participative and experiential sensations.
Our team at Re:ac8 are interested in activating product and brand recall through immersive sensory story play where audience is also a part of the performance.
